dB Drag Racing announces XM Satellite Radio Sponsorship
For Immediate Release
2/21/2005
The dB Drag Racing Association is pleased to announce that XM Satellite Radio will be the presenting sponsor for the 2005 dB Drag Racing competition season. Wayne Harris, president and founder of the dBDRA, stated a major emphasis will be placed on recruiting newcomers to auto sound and auto sound competition. “It is time to get serious about stimulating participation and interest in auto sound” said Harris. “With XM’s support, we have the resources and funding needed to launch this exciting program.”
While the dBDRA has traditionally relied upon independent auto sound retailers to host events and provide marketing support out of their own pocket, this year will see a significant change. The dB Drag Racing Association will be implementing a tour that will be produced by dB Drag Racing staff. The tour, aptly named “Radio to the Power of X” will consist of 50 events located throughout the USA. Each event will be provided to select retailers free of charge. In addition, the entry fee for competitors will be waived at these tour events. First time competitors will receive a free membership to the dB Drag Racing Association and trophies will be awarded to winners in each class. All competitors will receive a personalized Certificate of Achievement with their name, class, and SPL printed on the document.
The dB Drag Racing Association and XM Satellite Radio will be awarding four new vehicles to Deathmatch winners at the World Finals. (Deathmatch is a grueling contest where the top contestants in each class compete against one another in a 5 minute average SPL competition.) Historically, the Deathmatch contest has been comprised of competitors with the highest overall sound pressure levels regardless of class. In 2005, each dB Drag Racing division (Street, Street Max, Super Street, and Extreme) will have its own Deathmatch contest, with the winner of each contest receiving a brand new vehicle.
To further encourage competitors to participate in the tour, the dBDRA will be awarding special embroidered leather jackets to each World Finals participant who competes in 10 or more of the Radio to the Power of X tour events.
“This is only the beginning” said Harris. “Stay tuned for more details.”
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